A growing number of companies use Facebook fan pages as an effective form of outbound communication. Since posts that appear on a fan page are considered as a form of official communication, accurate record keeping is paramount.
The rapidly expanding population of Twitter users makes the service increasingly ubiquitous among business users. It is increasingly paramount to keep an accurate record of your tweets, followers and the following.
Feeds
RSS and ATOM based streams are the lifeblood of many social media sites. It is important that businesses record these real-time streams, as it will be much harder to accurately reproduce this information in the future.
